Shanghai Fines Hotels Over Disney Trademark Infringement

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Chinese authorities have taken a step towards protecting the intellectual property of Disney Corp., which is in the process of establishing new Disney properties on the Chinese mainland over the coming years. As a part of the development process, China has pledged to pursue copyright and trademark infringement cases where Disney is concerned. This month, a fine of 100,000 yuan was levied by the Shanghai Municipal Administration for Industry and Commerce against the Shenzhen Vienna Hotels Group for using the word “Disney” in its marketing literature for five hotels located near the soon-to-be built Disney theme park in Shanghai. It should be mentioned, however, that according to Reuters, the fines will only total just over $3000 USD per hotel. It’s a start, but likely not enough to dissuade future businesses from trying similar tactics in using the Disney name to enhance their own bottom lines.

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